Sustainability programme and marketing campaign for The Parisian Macao Grand Opening perceived by driving travel association.
Sands China Ltd. was honoured to receive two Gold Awards for its sustainability programme and The Parisian Macao’s Grand Opening marketing campaign at the prestigious 2017 Pacific Asia Travel Association (PATA) Gold Awards.
The Gold Awards, in the classes of Environment – Corporate Environmental Program and Marketing Media – Travel Advertisement Broadcast Media, perceived Sands China’s Sands ECO360 Global Sustainability system, close by The Parisian Macao’s promoting effort to stamp its Grand Opening in September, 2016.
The rundown of 31 winning sections for the 2017 PATA Grand and Gold Awards were in classifications including Education and Training, Environment, Heritage and Culture, Marketing, Corporate Social Responsibility and Travel Journalism. The honors service was held at , The Venetian Macao on Sept. 15, 2017, as a feature of PATA Travel Mart 2017 travel fair.
Stamp McWhinnie, Senior Vice President of Resort Operations and Development, Sands China Ltd remarked, “Winning PATA Gold Awards in these two altogether different classifications is a characteristic of the scope of ability and energy for perfection inside Sands China Ltd. Sands ECO360 Global Sustainability program is intended to limit our ecological effect, and mirrors our assurance to lead the route in maintainable building advancement and resort operations. This underwriting from the industry is gigantically reassuring.”
The Sands ECO360 Global Sustainability procedure is a piece of the organization’s continuous push to set objectives for economical operation and increase current standards for the organization and the industry. It concentrates on four columns: green structures, ecologically dependable operations, green meetings and events and in addition partner engagement. Sands ECO360 is benchmarked against universally perceived models, for example, Newsweek Green Ranking, Carbon Disclosure Project and Global Reporting Initiative Sustainability Reporting rules embraced by parent organization Las Vegas Sands Corp.
Ruth Boston, Senior Vice President of Marketing and Brand Management, Sands China Ltd. stated, “The Parisian Macao’s Grand Opening promoting effort, highlighting French performing artist and brand represetative Sophie Marceau, produced attention to our new resort and built up The Parisian Macao as an absolute necessity visit goal. We are to a great degree glad and thankful to have been respected at this key industry event.”
The Parisian Macao’s Grand Opening limited time film, delivered by Saatchi and Saatchi Greater China, was an engaging take a gander at the sentimental and bold soul of both Paris and
The Parisian Macao, with the slogan “Be Part of Paris”. Following its dispatch in Hong Kong, Guangzhou, Shenzhen, Shanghai and Wuhan, 70% of study respondents said they ended up noticeably mindful of The Parisian Macao opening subsequent to seeing the limited time crusade.
Enlivened by the really popular “City of Light”, The Parisian Macao is Sands Resorts Macao’s most up to date incorporated resort. It includes a half-measure imitation of the Eiffel Tower which sits magnificently at the hotel’s passageway, and incorporates a full array of coordinated resort offices, roughly 3,000 guestrooms and suites, convention and meeting space, universal restaurants, spa, children’s club, health club, pool deck with themed water stop, alongside a 1,200-situate theatre and diversion.