It’s the time when the autumn wind is brisk and the full moon is reunited, SIUF China 2020 and China Underwear Culture Week held a fifteenth anniversary press conference on the theme of “Blooming the Peak and Visiting the Future” at the Four Seasons Hotel in Shenzhen, fragrant with osmanthus flowers. Mr. Liu Hanwen, CEO of Tarsus Group in China, Ms. Tang Shuangmao, CEO of China (Shenzhen) SIUF, Mr. Zhang Hao, Minister of Home Brand Culture of Red Bean, Ms. Li Xiaoying, General Manager of Yumei Garment in Dongyang City, Zhejiang Province, Vice President of Dongyang Knitting Association, Mr. Song Jialin, General Manager of Guangdong Yinrui Information Technology Co., Ltd. (Brand: Mega Meinong), as well as more than 20 leading enterprises from underwear industry, and more than 20 industry owners Streaming media reporters attended the press conference.

Creativity precipitation, reestablish industry benchmark

 “Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. confirms that the 15th China SIUF will be held in Shenzhen Convention and Exhibition Center from April 19 to 21, 2020.” Ms. Tang Shuangmao, CEO of Brand Underwear Fair, mentioned at the launch.

In his speech, Minister Zhang of Red Bean Home Clothing Brand Culture said that as a 62-year-old home clothing brand, after participating in China (Shenzhen) SIUF for the first time in 2019, unexpected results were achieved. In the next year or two, bra will be the main star series in spring and summer, and will enter Shenzhen underwear market by continuing to participate in SIUF, a professional business platform.

In the past few years, SIUF has successfully gathered more than 150,000 professional audiences and more than 900 exhibition brands in 73,000 square meters of exhibition area, focusing on new products, new technologies, new trends and new applications of underwear industry at home and abroad, and striving to build a market for underwear manufacturers and upstream and downstream industry chains. Trade negotiations, international exchanges and brand display as one of the professional exchange platform.

Focusing on Industrial Cluster and Optimizing the Distribution of Production Capacity from a Prospective Perspective

Tang talked about the plan of SIUF 2020. With the main principle of “market appeal, international influence, forward-looking, guiding industry trends”, he will include Top 20 domestic popular brand, growth brand, international Top 10 brand and designer works in the brand. Underwear exhibition site. At the same time, the group will invest heavily in integration and promotion in Shenzhen, Hong Kong, Shanghai and other places, focusing on the implementation of Business Matchmaking services, matching the needs of buyers and exhibitors, and promoting order transaction efficiency. Finally, General Tang also introduced the current progress of investment promotion. Over 80% of the total sales have been completed. The in-depth cooperation among Dongyang, Puning, Shantou, Zhongshan, Foshan, Suning and Liaoyuan industrial clusters is also proceeding smoothly.

General Manager Li of Dongyang Yumei Garment Co., Ltd. said that through attending a series of domestic exhibitions, a large number of OEM orders were obtained, and the revenue of OEM business increased by more than 6-10 times compared with last year. At the same time, as Vice-President of Dongyang Knitting Association, he also tried to recommend the channel of participating in the exhibition to Dongyang enterprises to make suggestions for the growth of garment enterprises, such as Dongyang local excellent textile mill, Taurus textile, Raul textile, colorful textile, Wu Gang knitting and so on, which are outstanding in knitting fabrics and will be functional. Fabric to the utmost.

In just 10 years, Mega Menon has become the first health care underwear advocate in China and the most willing leader in the field of underwear maintenance today. Song shared his insistence on quality and design, the growth and strength brought by it, and the future development direction and strategic planning of his brand Mega Menon. He hoped to develop closer and comprehensive cooperation with the brand underwear.

SIUF China has not stopped. Future planning will radiate influence to major countries and regions around the world, increase international trade centers, issue multiple invitations to global trademarks and customers, and add vitality to the new museum.

Lead the industry and create professional underwear Exhibition

Mr. Liu Hanwen, CEO of Tarsus China, said: “Tarsus Group has a strong line-up of fashion industry maps. Every year, it holds many B2B trade fairs in North America and Asian markets, which injects momentum into the vigorous development of the industry. With many years of successful experience and rich resources, we hope that through the SIUF China, innovative technologies, concepts and products in the industry can be widely disseminated, and more opportunities will be released.

Since cooperating with SIUF China in 2014, it has brought a brand new operation team to the exhibition, provided professional experience in exhibition management, injected internationalization genes, and given a global perspective. With the SIUF of China (Shenzhen) International Brand Underwear Show joined by Tarsus Group, not only will it aggregate the huge resources of the whole industry chain, but also will realize the integration and innovation of cross-industry and share global business opportunities.

More brand highlights and information of underwear will be presented at the 15th SIUF China. We will meet you at Shenzhen Convention and Exhibition Center from April 19 to 21, 2020.



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