A record 300-plus C-level executives, sponsors and guests attended the 2017 Society of Independent Show Organizers’ CEO Summit.

SISO Executive Director David Audrain informed “The SISO CEO Summit is the largest and more important event of the year for the for-profit side of the global exhibition/event industry

David further informed, “The majority of the program is an open dialogue and contribution from our members/participants, and it is this open sharing that provides the insight and discussion, along with many partnerships and business deals, that makes the SISO CEO Summit a must-attend event every year.”

“Approximately 25 percent of our organizer attendees were from outside the U.S.” Audrain said. “We continue to see this percentage grow as our attendance increases in its internationality.”

The SISO CEO Summit Annual Business Luncheon opened up with Ned Krause, who heads E.J. Krause & Associates and is the incoming SISO chairman, saying, “SISO has been very good to me. I started to get involved in its second year.”

The trade show industry is a $24 billion global market, although it is very fractured in its ownership with the largest player, Reed Exhibitions, owning just 5 percent and 4 percent owned by the second biggest player, UBM.