During the International Online Press Conference on 17th December, the leading ICT tradeshow announced that it will return as a Physical Exhibition from 1st to 4th June, 2021.
More importantly, COMPUTEX 2021 will utilize artificial intelligence (AI) for the first time to create a smart Online-Merge-Offline (OMO) exhibition platform, connecting the tech community through an innovative model that breaks barriers and limitations.
Co-organized by the Taiwan External Trade Development Council (TAITRA) and Taipei Computer Association (TCA), COMPUTEX, based upon Taiwan’s complete ICT clusters, covers the whole spectrum of ICT industry, from established brands to startups and from ICT supply chain to IoT ecosystems.
COMPUTEX 2019 Attracted 43,495 visitors from 171 Countries, out of which the Indians visited in considerable numbers.
However, Computex 2021 will also introduce an AI based virtual tour of the show for those who would prefer to attend virtually.
Fusing AI to the COMPUTEX Online and Offline platform
Mr. James C. F. Huang, Chairman of TAITRA, the co-organizer of the exhibition, presided over the press conference by announcing that COMPUTEX chooses Appier as the strategic technology partner to provide exhibitors and visitors an AI-Driven tradeshow.
“COMPUTEX rides the digital transformation wave with tech pioneers.” said Mr. Huang. “By infusing the AI technology, COMPUTEX turns vision into reality, and transforms technology into opportunities.”
Winnie Lee, COO and Co-founder of Appier, shared the expertise in AI-driven technologies to empower exhibitors to achieve business goals, particularly in terms of precision marketing and customer engagement.
“Exhibitors can deliver hyper-personalized experiences to event participants by leveraging Appier’s automation and personalization features,” Ms. Lee explained. “Through the integration of data about participants’ onsite and external viewing behaviors and interests, exhibitors can reach people with the most relevant content and achieve optimal engagement and business collaboration opportunity with their target audiences.”
AI is no longer just a “nice to have” option
According to IDC’s forecast, 30 percent of the world’s top 2,000 companies (G2000) will adopt AI technology by 2024. AI is no longer just a “nice to have” option, but a necessity for enterprises to enhance their core technology in the new normal world.
“The traditional business model has changed.” Mr. David Reinsel, Senior Vice President of IDC, shared the 2021 technology trends at the press conference, “Today, companies must accelerate the pace of digitalization and integrated marketing. AI can help companies understand customer on-site and off-site behaviors, predict customer needs, and recommend suitable products and services, enhancing customer interaction and improving the potential for business cooperation.”
Blazing new paths in what’s possible through technology
As the demand for innovation and better technology rises, COMPUTEX 2021 will continue to blaze new paths in technology. Seven themes will be pivot throughout the exhibition and surrounding activities, including 5G, AI & IoT, Edge Computing, High-Performance Computing (HPC), Cyber Security, Gaming, and Innovations & Startups.
COMPUTEX 2021 will be held from June 1 to 4 at the Taipei Nangang Exhibition Center, Hall 1 & 2 (TaiNEX 1 & 2) and at Taipei International Convention Center (TICC). More information can be found on the Official Website here.
With strong R&D and manufacturing capabilities and IPR protection, Taiwan is a strategic destination for foreign companies and investors looking for partners in global technology ecosystems