Partnership to further strengthen government’s agenda of Make in India

The Federation of Indian Export Organisations (FIEO) and eBay formally announced on February 27, a partnership to promote retail exports via eCommerce from India.

This strategic tie-up will stimulate the growth of Indian retail exporters by helping them sell online to eBay’s 179 million buyers worldwide and share knowledge of retail export trends. eBay’s insights and best practices will be shared among FIEO’s member base so that they can benefit from the high-growth eCommerce market as well as gain from FIEO’s considerable knowledge of export policies, incentives & benefits available to exporters under the foreign trade promotion policies to scale their businesses. The FIEO and eBay is committed to driving exports from Indian entrepreneurs.

FIEO’s continuous efforts resulted in enhanced limits for retail E-Commerce exports from INR 25000 to INR 500,000 and waiver of fee for MEIS application which are helping MSMEs to scale their business globally.

Dr Ajay Sahai, Director General & CEO, FIEO advised the exporters to take to aggressive marketing strategies and identify and adopt additional export sales channels like ecommerce to take on the growing difficult global market conditions and leveraging risks through diversification. He said “We have been focusing on diversification of product baskets and markets. We now need to identify and adopt additional export sales channel like eCommerce to reach out to the customer directly thereby reducing the cost of products to the end users.” This tie-up with eBay will provide FIEO members an access to a target audience of over 179 million eBay buyers across the globe & FIEO to reach cottage industries, artisans, youth, MSMEs and clusters even in far-flung areas, to develop their orientation towards exports.

Vidmay Naini, India Country Manager, eBay, noted, “We at eBay believe in empowering entrepreneurs, MSMEs and artisans to sell across the world using the eBay marketplace platform. eBay is world’s leading online marketplace and provides easy and seamless access to 195 markets. Indian MSMEs and artisans produce quality handcrafted products that are in high demand across the world. eBay India facilitates these MSMEs and artisans with demand & product insights; shipping & exports facilitation and account management support to make these MSMEs and artisans setup a successful export business on eBay.” “We have thousands of successful retail exporters leveraging the eBay marketplace platform to export India products across the world. We are delighted to renew our association with FIEO.”

Indian retail exporters & MSMEs stand to benefit from this collaboration from awareness workshops to be carried out across India to educate them about export policies, international trading and eCommerce best practices for overseas trade which will include:

  • FIEO will educate eBay merchants on understanding export policies, procedures, incentives and benefits available to exporters.
  • eBay educates & empowers Indian MSMEs, artisans, clusters in different aspects of exports with special focus on “made in India” products, familiarizing them with global retail export opportunities.
  • eBay shall benefit Indian MSMEs by providing insights on global market demand trends and insights.
  • The awareness programs will address some commonly faced challenges by MSMEs and entail training to empower them with eBay customized & ready solutions available for this segment.

FIEO & eBay will work together to highlight the role and benefits of eCommerce for the Indian export sector and represent the challenges faced by retail online exporters with policy makers and regulators.



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