DISCLAIMER : TFT Neither believes nor endorses this report to be accurate as a global report can not be arrived on with such small sample size.
The global exhibition market size is expected to reach over $50 billion, growing at a CAGR of over 3% during the period 2019–2025 claims an Ireland based markets research company.
Research and Markets, based in Dublin Ireland has reportedly carried out a survey among 37 Organizers from 28 countries.
The report claimed to have covered three types of events i.e. B2B, B2C and Hybrid. Six companies from India namely Falcon Exhibitions, Mex Events, Bharat Exhibitions, LEMS, Orbit Exhibitions and K & D Communication Limited are also mentioned as surveyed.
The revenue stream arrived in the result have reportedly come from Exhibitor Fee, Sponsorship Fee, Entrance Fee & Services. The sectors – claimed to be covered by the report includes Consumer Goods & Retail, Hospitality, AFF & Energy, Automotive & Transportation, Industrial, Entertainment Sectors.
The report further claims, “The US region is the largest market for exhibitions, followed by Germany and China. The use of big data analytics enables exhibitors to make strategic marketing programs, digital campaigns, and effective strategies that will drive the growth of the global exhibition market size”.
Mentioning about COVID-19 outbreak , the report mentions that “China has spelled doom for the global events market share, with around $135 billion worth of the total economic output unlikely to be generated by the end of Q2 2020”. The events such as Mobile World Congress, IMEX, ITB Travel Trade Show, or the Geneva Auto Show have already been canceled. The organizers cannot guarantee the safety of participants or logistics challenges due to travel restrictions. Hence, the global events industry is likely to head toward a slowdown. The survey report says that Europe was the largest industry in the global event and exhibition market size in 2019. The UK, France, Germany, Spain, and Italy are the largest revenue generators in the exhibition market in Europe. North America’s growing economy is driving the event and exhibition market. A high GDP and disposable income of people in North America is boosting economic growth indirectly.
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