New Online-to-Offline Exhibition
Exhibitions are a vital component of the business of SMEs, helping to secure an average of 40 percent of orders for such companies. The fact that it will still be difficult to stage local trade shows in a physical form in the first half of 2021 is going to have a significant impact on SMEs. In response, the HKTDC is launching a brand-new sourcing event, the HKTDC International Sourcing Show, that will consolidate seven HKTDC trade fairs originally scheduled to be held in spring. The new event will run from March to July 2021 and will be held in online and physical formats, exploring business opportunities across a range of industries.
The seven exhibitions include:
- HKTDC Hong Kong Toys & Games Fair
- HKTDC Hong Kong Baby Products Fair
- HKTDC Hong Kong Houseware Fair
- HKTDC Hong Kong International Home Textiles and Furnishings Fair
- HKTDC Hong Kong Fashion Week
- HKTDC Hong Kong Gifts & Premium Fair
- Hong Kong International Printing & Packaging Fair (co-organised with CIEC Exhibition Company (HK) Limited).
Several of the HKTDC’s physical fairs have migrated online since the onset of the pandemic, with a new business matching platform – Click2Match, helping to bring buyers and exhibitors together. The fairs have received a positive response with exponential growth in the number of business matching meetings arranged. The International Sourcing Show is the first hybrid fair in both online and offline formats to be launched by the HKTDC, with participating buyers and exhibitors able to use an exclusive online exhibition platform for business matching and video conferencing beginning from March 2021. The physical fair will be held in Hong Kong in July, helping companies to discover more new business opportunities once the pandemic situation has eased. The online-to-offline (O2O) format of the International Sourcing Show will help buyers and sellers alike be better prepared for the “new normal” business environment in the wake of the pandemic.
In addition to the seven above-mentioned fairs, the HKTDC Hong Kong International Jewellery Show and the HKTDC Hong Kong International Diamond, Gem & Pearl Show have been rescheduled to run at AsiaWorld-Expo from July 2-6 2021.