India's Pioneer Media on TradeFairs

“It is a less known fact that the world gift market represents an industry in excess of $300 billion and the Indian gift market is a Rs.1000 crore market.”

– B. S. Juneja, Chairman, Gift & Media Expo 2014.

TFT : Thank you for giving your precise time to speak with TFT ? can you elaborate a little on the Gift & Media Expo?
B.S Juneja : In today’s technology driven world, the advertising and signage industry has taken a huge leap in terms of reach, potential, variation and innovation. With Media Expo, our main objective is to unveil all these factors by organizing a professional congregation comprising visitations from industry professionals & advertising enthusiasts. It is a less known fact that the world gift market represents an industry in excess of $300 billion and the Indian gift market is a Rs.1000 crore gift market which is looking up to progress at a rate of 10%. With such a promising growth rate, Gifts Expo aims to present a one-stop solution for gifts, souvenirs, premiums, novelties, mementos and keep sake. Today, the gift and souvenir sector is so extensive and so sophisticated that it needs a platform like Gifts World Expo to bring out this dimension to the world.

TFT : What is your this year theme for Gift & Media Expo?
B.S Juneja : Media Expo is based on the theme of indoor & outdoor advertising & signage solutions. The mega event exhibits latest technology in advertising, signage, point of purchase, printing, retail & shop displays and gifts & premium sector. With 33 successful editions across the country, Media Expo is the biggest show in this segment. On the other hand, Gifts World Expo provides creative and innovative gift, souvenirs, premiums, novelties, mementos and keep sake in all budget ranges and caters to complete corporate & personal gifting needs.

TFT : Thank you for the answer, do you think the visitors will make a good number at the event, if yes, what is the expected footfalls at Gift & Media Expo?
B.S Juneja : Media Expo & Gifts World Expo offers a unique opportunity to acquire customers and convert them into potential buyers. Retail chain owners, ad agencies, media planners, advertising & media professionals, advertising managers, media related associations, architects, brand managers, consultancy firm, corporates, dealers/ distributors/wholesalers, FMCG companies, gift industry professionals, government planning authorities, graphic imaging, paper, printing & pre-press industry professionals, mall developers, merchandisers, leading exporters and corporates are our main target audience. Media & Gifts Expo offers face-to-face interaction with the entire advertising & signage and gifts industry professionals. These are ‘One-stopshows’ to grab maximum visibility in minimum budget. Media Expo is a blend of advertising & signage ingredients under one roof, it serve as a perfect platform to conduct market research for your product. Participants can observe the competing exhibitor & keep a check on their products & technique and witness a showcase of achievements & advancements in the gifts industry. Media Expo 2014 is anticipating more than 250 Exhibitors and nearly 25,000 visitors. With 8,000 innovative gift items and corporate novelty items Gifts World Expo 2014 is expecting 100+ exhibitors, 400 international brands and 20,000 quality visitors from all over India and overseas.

TFT : How was the response to the Gift & Media Expo 2014?
B.S Juneja : The last edition of Media Expo was held in Mumbai. The show received tremendous response with more than 100 exhibitors & 10,500 trade visitors, once again proving to be an engine of ideas, innovations, solutions, contacts and business. The 2013 edition of Gift World Expo hosted 17,838 visitors and approximately 80 industry giants on the show floor. Approximately 6,000 innovative gift items were showcased at the show which were well received and highly appreciated.

TFT : What are the highlights of Gift & Media Expo 2014?
B.S Juneja : With an exhibit area of 10,300 sq. mt., Media Expo 2014 has a lot to offer. The show highlights include UV print studio, digital wallpaper zone, vinyl wrap pavilion and personalised printing zone. These specialized zones on the show floor will showcase the respective technologies in an exhaustive way. The USP of Gifts World Expo is new product launches, brand promotions and extensive B2B networking.

TFT : Who are your event partners and who are your major conformed exhibitors?
B.S Juneja : Some of the major participating brands in past editions of Media Expo are Apsom Infotex, Britomatics India Pvt. Ltd., Caldron Graphics, Roland, Daksh Enterprises, Epson India Pvt. Ltd., Goldtech Graphics Pvt. Ltd., Infinity Digital Solutions Pvt. Ltd., KMI Business Technologies Pvt. Ltd., Macart Equipment Pvt. Ltd., Mono Sign Systems, Oorja Creations, Spinks India Pvt. Ltd., Sun Sign Technologies, Taneja Technocom, UV Printer India Pvt. Ltd. and many more… Some of the major exhibitors at Gifts World Expo are Anyah Art India, Aprajit Impex Pvt. Ltd., ARG Calendars Pvt. Ltd., Multicom Exports, Atam Enterprises, Bhavisha Handicrafts, Bonjour International, The Candle Dux, Code Silver, Consortium Gifts Pvt. Ltd., Casablanca Apparels Pvt. Ltd., Delta Imex Inc., Dhoombox Concept Pvt. Ltd., DNV Creations, ESS Handicrafts, Souvenirs, Multi Creation Pvt. Ltd., Friends Art & Craft, Giftmark Industries, Gift N Idea, Gifts & Souvenirs, Gifts Kraft, Globalite Industries Pvt. Ltd., Gupta Textiles, Indigo Prints Pvt. Ltd., Interdesign, Janper Home Deco Pvt. Ltd. etc.

TFT : What are the major events organised by MEX Group.?
B.S Juneja : MEX Exhibitions Pvt. Ltd. is an international company that has produced more than 75 market leading trade exhibitions for various segments. Some of the leading exhibitions are Media Expo, LED Expo, Digital Signage Expo, Retail Shop Asia, Gifts World Expo.

TFT : Which are the countries where your exhibitions are organised?
B.S Juneja :MEX has organized successful exhibitions all over India including Mumbai, Delhi and Kolkata, Singapore, Dubai & Thailand.