India's Pioneer Media on TradeFairs

Italian trade fairs team up with American Chamber of Commerce – By Emanuele Scarci

The €60 billion Italian trade fair system is increasingly looking outward to markets abroad. The Association of Italian Exhibitions and Fairs (AEFI) and the American Chamber of Commerce in Italy have signed a protocol agreement to favor the commercial relationships of Italian companies in the United States.

This agreement follows not much more than a month after a similar accord signed by AEFI and its Indian counterpart, IEIA, to promote internationalization.

The latest agreement was signed by AEFI President Ettore Riello and the managing director of the American Chamber of Commerce in Italy, Simone Crolla, within the AEFI  assembly which dedicated significant space to the theme of internationalization.

The Italian-American agreement aims for joint organization of workshops to support associates with specific information and sector studies, to favor strategies of business expansion and opportunities of investment in the US.

There will also be reciprocal information exchange and promotion of activities and business cooperation through all the instruments available, including the web.

AEFI can count 35 associated fair districts which organize more than one thousand events each year, 95% of which are international. They make up 85% of the total events that take place annually in Italy.

On the international level, AEFI represents Italian fairs in UFI, the global association of the exhibition industry. The American Chamber of Commerce in Italy is affiliated with the Chamber of Commerce of Washington DC, a business association which has more than three million companies as members.