India's Pioneer Media on TradeFairs

New Delhi’s The World Book Fair Concludes

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When I asked the visitors about the theme of the pavilion, most of them weren’t aware. Parveen, who came with his family, said “I don’t know the subject. Last time there was a good section for small kids. This time too, there is a lobby for children’s books, but that variety seems to be missing this time”
This year, the theme of the fair was ‘Manushi’, Looking Back 60 years and celebrating pavilion of NBT, were the limited attractions of the Fair.
The organisers said that the pavilion of NBT displaying “60 years of journey” was praised by many. Only when I personally visited the area I did not find many visitors there. And those who were coming there were either just to figure out what’s happening or to relax. Because it was the only pavilion where people could retreat. While breathing, they were also enjoying the events going on there. But it was clear that they were not coming there to savour the event but to take a rest.
But Every day, the fair witnessed several cultural and literary activities. One day Dr. Meena Thakur with their students taught about Kuchipudi dance and expressed the life’s journey of Meera, one of the fasting devotee of Lord Krishna. Dr. Meena told to TFT “The theme of the fair is very respectable. By which, the women will come ahead. They will be encouraged for writing.”
The World Book Fair saw participation of well-known personalities from the literary, political, and theatrical fields, etc including Shri Prakash Javadekar, Hon’ble Minister of Human Resource Development; Dr Mahendra Nath Pandey, Hon’ble Minister of State for Human Resource Development; Shri Upendra Kushwaha; Hon’ble Minister of State for Human Resource Development; Smt Mridula Sinha, Hon’ble Governor of Goa; Union Railway Minister Shri Suresh Prabhu, Shri Manohar Lal Khattar, Hon’ble Chief Minister of Haryana; Shri Ramesh Pokhriyal ‘Nishank’, Hon’ble Member of Lok Sabha; Shri Manish Sisodia, Hon’ble Deputy Chief Minister of Delhi; Smt. Pratibha Ray, Eminent Odia writer; Shri Subhash Kashyap, noted author; Ms Asha Parekh, veteran Bollywood actor. And Last day of the fair Shri Subramanian Swamy was the special invitee at the book release among others. The cultural events held at the Hamsadhwani Theatre enthralled the audience.
As per the organiser’s opinion, demonetisation had no effect on the business transactions as compared to last year. There was an addition of 15 per cent in the footfall. But this year’s number of exhibitors are less compared to final year. we will get Answers to such questions in the Exclusive Q&A with NBT’s Chairmen.
Till now, NBT’s world book fair is mostly a B-C fair, and not B-B. The Future will tell how NBT’s Fair changes.