With this year’s edition of ‘IITM’ in Mumbai, Sphere Travelmedia & Exhibitions completed fifteen years of providing the travel industry and discerning buyers from the travel – trade and corporate sector an opportunity to do business.

20th Sept, 2014, Mumbai:
This year’s Mumbai edition of India International Travel Mart (IITM) saw a massive downpour of around 30,000 trade visitors at the Bombay Exhibition Centre. ‘Sphere Travelmedia & Exhibitions Pvt Ltd’ had organized its 79th edition of ‘India International Travel Mart’ from 11 –13 September at BEC, Mumbai. This was inaugurated by Namrata Dixit, Model turned Bollywood actor in the presence of many eminent dignitaries from the travel and tourism trade. With this year’s edition of ‘IITM’ in Mumbai, Sphere Travelmedia & Exhibitions completed fifteen years of providing the travel industry and discerning buyers from the travel – trade and corporate sector an opportunity to do business. With organizations and tourism boards from Malaysia and over 15 Indian states, ‘India International Travel Mart’ will showcase a variety of destinations from different spheres such as pilgrimages, adventures, culture & heritage, beaches, hills, luxury travel and many more. The participants included Travel agents & Tour Operators, DMC, Hotels & Resorts, National Tourist Organizations, Online Travel Portals etc.

Speaking on the inauguration, Namrat Dixit said “The ‘India International Travel Mart’ provides an ideal ‘marketing opportunity’ and ‘excellent backdrop’ to enhance the participant’s ‘brand-equity’ in the eyes of the discerning end consumer and the travel-trade. I am highly delighted to be a part of this impeccable show.”

Speaking on the event, Mr. Sanjay Hakhu, Director, Sphere TravelMedia said, “India in spite of the present business environment is fast emerging as one of the most interesting and productive countries for the travel trade industry both for leisure and business travel. A combination of factors is responsible for the growth and demand of travel trends from India. The visitor profile is on a B2B & B2C format like and will have over 20,000 visitors for three days”. Tourism Studies and Trends indicate that the year 2014 – 15 will see more than 18 million tourists embanking on overseas travel. With the advent of low cost international airfares, holiday packages that are available on monthly instalments are payable over a period of time, and thus International Travel is no longer a luxury.

Rohit Hangal also added “With the present ongoing recession, International Arrivals in India has dropped and India International Travel Mart provides the right impetus to the Indian domestic tourism industry. With a base of over 200 million discerning domestic travel seekers, it is a yearlong market, no hospitality and travel organization can ignore”.

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