India's Pioneer Media on TradeFairs

Spotlight on Indonesia: The island nation is Partner Country at HANNOVER MESSE 2020

Indonesia has been selected as the official Partner Country for HANNOVER MESSE 2020. From 20 to 24 April 2020, this resource-rich country will occupy center stage at the world’s leading trade show for industrial technology. Indonesia is the biggest economy within the Association of Southeast Asian Nations (ASEAN), and by 2030, Indonesia is expected to rise to the ranks of the world’s 10 largest economies.

Indonesia is already striving to become Southeast Asia’s leading digital economy by the year 2020. The country’s “Making Indonesia 4.0” roadmap is dedicated to modernizing Indonesian industry through the introduction of Industry 4.0 technologies and the expansion of cooperative ventures. The initiative involves stakeholders like government authorities, industry associations, private corporations, universities, and investors.

“Making Indonesia 4.0” primarily involves the topics of artificial intelligence, the Internet of Things, enterprise wearables, advanced robotics and 3-D printing. The Indonesian government is currently developing incentives for companies that have signed on to this roadmap. In addition, Indonesia is focusing on expanding its digital economy, providing training for workers in the relevant fields. Research and development spending will increase around 2 percent of GDP.

“We feel honored and look forward to being the Partner Country at HANNOVER MESSE next year. Indonesia and Germany are two key countries from two key regions of the world – Europe and Southeast Asia. I believe there will be many good opportunities to step up cooperation, both during the show and beyond. Indonesia is working to become Southeast Asia’s leading digital economy by 2020. The ‘Making Indonesia 4.0’ initiative was developed in order to strengthen the manufacturing industry through the introduction of Industry 4.0 technologies. In the initial implementation phase, we are focusing on five areas: food and beverages, textiles, automotive, chemicals and electronics,” reports Arif Havas Oegroseno, Ambassador of the Republic of Indonesia to the Federal Republic of Germany.

“As the Partner Country for HANNOVER MESSE, Indonesia is not only strengthening its strong economic ties to Germany, but is also showcasing itself at the world’s leading industrial event,” remarked Dr. Jochen Köckler, Chairman of the Managing Board at Deutsche Messe. “At HANNOVER MESSE, Indonesian companies will have access to more than 200,000 attending professionals and some 6,000 exhibitors. This is a fine opportunity for Indonesian companies to generate new business leads, find out about the latest technology and expand their global networks. And HANNOVER MESSE visitors will have an excellent opportunity to see everything that Indonesia has to offer.”

Germany and Indonesia

Germany and Indonesia have maintained amicable diplomatic relations for 60 years. Although neither country counts among the other’s leading sales markets, important economic relationships do exist. The trade volume between Germany and Indonesia amounted to more than USD 6 billion in 2017. Germany’s exports to Indonesia consisted mainly of machines, chemical products, measuring and control technology, electrical engineering, electronics, vehicles and vehicle parts. Indonesia in turn exported mainly textiles, shoes, electronics, food and raw materials to Germany. Currently more than 250 German companies are conducting business in Indonesia, among them Festo, Robert Bosch, SAP, TÜV NORD, Siemens, MAN, ThyssenKrupp, BASF, Bayer, Daimler and BMW.

The “Partner Country” concept

Every year, HANNOVER MESSE focuses on a particular country. The Partner Country attracts not only the attention of trade visitors and the media – it also plays a role at the highest levels of government. In recent years, HANNOVER MESSE partner countries have included Sweden, Mexico, Poland, the United States, and India.

In Image (L-R): Mr. Mukesh Samtani, Assistant Director – EEPC India; Ms. Geeta Bisht, Director – Hannover Milano Fairs India Pvt Ltd.; Ms. Divya Lad – Project Manager – Hannover Milano Fairs India Pvt Ltd. during an Annual Press Meet on Hannover Messe 2020 held at The Oberoi Hotel, Mumbai on November 7, 2019.

HANNOVER MESSE is the world’s leading trade fair for industrial technology. With its lead theme of “Industrial Transformation”, it provides a detailed picture of the latest topics in industry, including Industry 4.0, Artificial Intelligence, 5G and Smart Logistics. The display sectors consist of Future Hub, Automation, Motion & Drives, Digital Ecosystems, Energy Solutions, Logistics and Engineered Parts & Solutions. More than 80 conferences and forums round off the program. The next edition of HANNOVER MESSE takes place from 20 to 24 April 2020 in Hannover, Germany, with Indonesia starring as the Partner Country.