Larry Kulchawik

Some years ago I was asked to speak at the World Meeting Forum/World Trade Show Forum in Cancun, Mexico. As a representative of IFES, I shared the IFES mission, spoke to the differences when doing trade show marketing…

When I became VP of Sales & Marketing for Greyhound Exhibitgroup in 1999, I asked the question “what’s the difference between sales and marketing? My definition of marketing vs. sales: “Anything you do to support a selling situation…

After 46 years doing trade show marketing, my passion for the trade show industry still glows brightly. As many of you in our industry know, it gets into your blood. We each are so lucky to have fallen into a job within an industry that…

Larry Kulchawik - Past President of EDPA (Exhibit Designers & Producers - USA) & IFES (International Federation of Exposition Services - Worldwide) and Author of Trade Shows from One Country to the Next, talks with TFT in an…