India's Pioneer Media on TradeFairs

The “Logistics IT” pavilion at HANNOVER MESSE

With a new “Logistics IT” pavilion, Deutsche Messe is helping small and medium-sized software providers to present their solutions at HANNOVER MESSE. The pavilion is located in the Digital Ecosystems display in Hall 17, right at the heart of the world’s biggest trade show for industrial technology.

From 20 to 24 April 2020, more than 6,000 exhibitors will present their products and solutions for the factory of the future at HANNOVER MESSE, with “Industrial Transformation” being the keynote theme. For the first time, the logistics industry will have its very own showcase in halls 2–4 and in parts of the adjoining halls, including halls 14–17, which will host a “Who’s Who” of the global IT sector, with comprehensive product displays by such major players as SAP, Microsoft, Amazon Web Services, PSI and Software AG.

Many logistics companies are already well on the road to digitalization, for state-of-art, seamlessly implemented IT infrastructure is crucial to managing logistics processes effectively and fully leveraging the potential of Industry 4.0 and Logistics 4.0. “That’s where the new Logistics IT group pavilion comes in. It will give around 20 companies the opportunity to put their IT expertise and latest software solutions in front of HANNOVER MESSE’s international audience of industrial users,” explained Arno Reich, Deutsche Messe’s Senior Vice President Industry, Energy & Logistics.

The show will also feature plenty of dialogue around hot topics currently shaping the logistics industry, such as the platform economy, artificial intelligence, disruptive business models, drones, automated guided vehicles and innovative trade logistics.


HANNOVER MESSE is the world’s leading trade show for industrial technology. Under the lead theme of “Industrial Transformation”, the 2020 show will spotlight all the latest trends and topics, such as Industry 4.0, artificial intelligence, 5G and smart logistics. The display categories to be featured are “Future Hub”, “Automation, Motion & Drives”, “Digital Ecosystems”, “Energy Solutions”, “Logistics”, and “Engineered Parts & Solutions”. The program will be rounded off by more than 80 conferences and forums. The next HANNOVER MESSE will be staged from 20 to 24 April 2020 in Hannover, Germany, with Indonesia as its official Partner Country.

Deutsche Messe AG

As one of the world’s foremost organizers of capital goods trade fairs, Deutsche Messe (Hannover, Germany) stages a rich array of events at venues in Germany and around the globe. With 2018 revenue of 310 million euros, Deutsche Messe ranks among Germany’s top five tradeshow producers. The company’s portfolio features such world-class events as (in alphabetical order): didacta (education), DOMOTEX (carpets and other floor coverings), HANNOVER MESSE (industrial technology), INTERSCHUTZ (fire prevention, disaster relief and safety & security), LABVOLUTION (lab technology) and LIGNA (woodworking and wood processing tools, equipment and machinery).

Deutsche Messe also stages trade fairs at other German venues, for example parts2clean (industrial parts cleaning) and SurfaceTechnology (surface treatment). The company also regularly hosts a number of internationally renowned events by third parties, among which are AGRITECHNICA (agricultural machinery) and EuroTier (animal production), both of which are staged by the German Agricultural Society (DLG), EMO (machine tools; staged by the German Machine Tool Builders’ Association, VDW), EuroBLECH (sheet metal working; staged by MackBrooks) and IAA Commercial Vehicles (transport, logistics and mobility; staged by the German Association of the Automotive Industry, VDA).

Deutsche Messe’s portfolio also comprises events in Australia, Canada, China, Indonesia, Italy, Mexico, Russia, Singapore, Thailand, Turkey and the USA. Among the sectors addressed at these overseas events are Automotive, ICT & Digital Business, Manufacturing & Processing Industries, Energy & Logistics and Metal Processing. With more than 1,200 employees and a network of 58 sales partners, Deutsche Messe is present in more than 100 countries.