India's Pioneer Media on TradeFairs

UBM India’s Children, Baby Maternity Expo 2018 readies itself to match high industry expectations

The 6th edition of a uniquely positioned Business Expo

Mumbai, 16th April, 2018: UBM India is set to host the 6th edition of the uniquely positioned
Children, Baby and Maternity Expo India 2018 (CBME India) from 26th
–28th April, 2018 at Hall 3the
Bombay Convention and Exhibition Centre, Mumbai. The largest children and maternity product
business expo in India, the CBME India will offer unrivalled business opportunity for local and global
manufacturers and sellers of baby products to connect, network and conduct business with a choice
of distributors, Importers, dealers influencers and merchandise heads from modern retail
businesses, online retailers, aggregators, service providers, business investors, and franchisee
seekers. These professionals cater to baby, child wear, children shoe stores, maternity wear shops;
toy shops, supermarkets, hypermarkets, department stores, pre-schools, nursing homes, individual
buyers, service companies, designers, associations and Consulates.
The three-day exhibition will bring together Indian and global suppliers, manufacturers of child, baby
and maternity products and services, all under one umbrella. The expo is poised to feature over 150
national and international exhibitors from 12 exhibiting countries and regions. These industry
players will present 450+ brands to showcase and launch an exhaustive spectrum of baby care
products, toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, licensing brands,
stationery, gifts, infant safety technology, brain development tools among a rich array of other
quality, technologically advanced and aesthetically pleasing international products. This year, the
trade fair will see enthusiastic participation from countries such as China, Canada, Korea; Singapore;
Russia; Saudi Arabia; UK, USA, Vietnam, and Thailand. Most significantly, the event is wellsupported
by key associations such as Licensing Industry Merchandisers Association (LIMA), Indian
Importers Chamber of Commerce and Industry (IICCI) and All India Association (AIAI).
Some of the key exhibitors will include The Himalaya Drug Company, Nobel Hygiene Pvt. Ltd, Artsana
India Pvt. Ltd, R for Rabbit Baby Products Pvt. Ltd., Azafran Innovacion Ltd., Mandot Impex, Royal
Industries (Thailand) Public Company Limited, First Care India Pvt. Ltd., Nectar Biopharma Pvt. Ltd.,
M/s. A Star Marketing Pvt Ltd., Dream Theater, Resper International (India) Pvt. Ltd, Sunheri
Marketing Pvt Ltd, Galaxy Incorporation, Superbrandz Medical Innovations Pvt Ltd., Softsens
Consumer Products Pvt. Ltd. and Me N Moms Pvt. Ltd.

Speaking on the announcement of CBME 2018, Mr. Yogesh Mudras, Managing Director, UBM India
said, “We are happy to announce the 6th edition of CBME, an expo that is specially customized to
India’s needs as a burgeoning and young population. The CBME is an ideal place to explore market
trends and learn the consumers’ shifting needs. Over the years it has played a crucial role in the
market by creating awareness, and demand for novel products that truly make parenting easy and a
He added, “In its quest to deliver unique and innovative value propositions to exhibitors and visitors
alike, this year, CBME India will witness a special pavilion on licensing. The lucrative licensing and
merchandising industry has been growing because of the easy accessibility of international
entertainment to Indian consumers and a corresponding increase in the fan base among them, seen
for instance, in case of global music bands or cartoon characters. We hope this will foster the growth
and expansion of licensing around the world, raise the level of professionalism for licensing
practitioners, and create greater awareness of the benefits of licensing to the Indian business
Over the course of the 3 days, CBME 2018 will comprise a number of salient features including
power – packed knowledge sessions, seminars, discussion of new trends and various international
pavilions to surge into the rapidly expanding and diverse retail sector in India. A special Licensing
Pavilion by LIMA is bound to attract visitors along with the presence of a number of licensing
industry experts including Mr. Nitin Karla – Director AI Licensing India Pvt Ltd., Mr. Permendra
Singh – Head – Consumer Products Mattel Toys (India) Pvt Ltd. among others, who will be present to
discuss “Leveraging Licensing to Grow your Market” . The session will cover top trends in licensing
in the kids category, how brand owners and manufacturers can benefit from adding licensing to their
portfolio supported by the growth in Indian retail and its impact on licensing, and upcoming
opportunities in new licensing genres.
According to Jiggy George, Head of LIMA, India, “It is exciting times for Licensing in India with the
industry at a tipping point. The growth in scale and scope of licensing in the last few years, is a sign
of its growing significance. Small and Medium Enterprises, especially in the kids category, have a lot
of opportunity to leverage licensing and we at LIMA India are excited to see their greater
participation. Coupled with the growth of the economy, retail and E-commerce, licensing as a
industry is definitely on a roll.”

The special ‘Fashion N Kids Conclave’ session will discuss the following topics;

Revolution in Kids wear & Market trends Role of fibre type in kids wear
Challenges in Sourcing/Manufacturing/Marketing or Branding for kids wear
Organic clothing- Future for Kids wear Market
User friendliness in Digital Networking in Retail segment
Advanced Finishes for kids wear
Future of Kids wear in India in line with Global trends

While the child care sector in India is still at a nascent stage, it is one with immense potential due to
an ever growing population. The sector is poised to develop significantly at a CAGR of around 17
percent in terms of revenue. In terms of products, although highly fragmented, it is increasingly
getting dominated by organised players due to the ethical nature of infant and child care, which
includes sub-categories such as nutrition, well-being, intellectual stimulation, tender skin and hair
Exhibitor Quotes:
Premanath Jayakumar, Director; Resper International India (Pvt) Ltd
“The Indian market for Child Birth & Maternity products has become more organized, with
increasing literacy rates in households. Also, childbirth in educated and affluent households has led
to the growing demand for maternity fashion, pre-natal health products, new born consumables,
baby shower products etc. At CBME India this year, we are looking forward to meeting new brands
and their innovations that cater to the specifics of the Indian consumer demographics — this would
result in business for us. We will be participating for the first time at CBME India, where we will be
introducing the all new ‘i-Size’, which meets the tough European regulation standards for making car
seats safer. India still has a staggering high rate of child deaths per year involved in road accidents
and this technology will definitely help in making the roads safer for children.”
Kunal Popat, Founder; R for Rabbit Baby Products Pvt. Ltd.
“The market for Child, Baby and Maternity is growing very fast with an overall CAGR of 20%. The
growth of e-Commerce has also helped in reaching out to millions of customers, especially in II and
III tier towns where there is an inherent hesitation in shopping at Child and Baby Shops. We have
high expectations from CBME India, as it is the only unique show for children, baby and maternity
products in the country, and expect a large number of Retailers and Distributors to attend the Expo.
This is a sector which will see a number of innovations due to growth, and hence we shall be looking
forward to a number of interesting, innovative products. We will also be showcasing some of our
latest innovations which we are very keen to present to the Indian consumer.”
Pradyumn & Krishna, Founders; Buddsbuddy
“CBME is very important for us as we got huge recognition in the Babycare market with last year’s
Expo. It’s a must-showup platform for every aspiring International Babycare and Maternity brand. It
gives us unli mited opportunities to connect with our country’s best distributors, vendors, and
customers as well. We are very hopeful for our participation at the 2018 Expo and are looking
forward to getting even better responses.”

Rajesh Vohra, Chief Executive Officer, Artsana India, Chicco
“Chicco is happy to be associated with Children Baby Maternity Expo (CBME) right from its inception
in India. We at Chicco, being a leading multi-specialist baby care brand, have utilised this platform to
showcase our wide range of products in Nursing, Cosmetics and baby travel to our esteemed
customers and channel partners, pan-India. CBME is playing an important role of developing the
baby care category in India and Chicco is proudly associated with this initiative.”