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UFI, the Global Association of the Exhibition Industry, has named Naji El Haddad as the association’s new Regional Manager for the Middle East-Africa region.

El Haddad follows on the work of by Nick Savage, who is handing over the baton for personal reasons, and will work out of the association’s regional office in Dubai, UAE.

“We are delighted to welcome a senior industry professional like Naji to join the global UFI team, raising the profile of the exhibition industry and creating even more value for our members”, says Sonia Thomas, UFI’s Director of Operations / COO.

El Haddad brings over ten years of industry experience in the Middle East region to his new position where he has worked as a Group Event Director for Reed Exhibitions and as an independent event consultant.

The UFI Regional Office’s main role is to serve the members of the association in the Middle East and Africa, reporting to the Paris headquarters of the association. Earlier this year UFI hosted and ran a highly successful Regional Conference in Dubai, UAE.

2020 will be a major year for the UFI MEA Chapter, as the association’s flagship event, the UFI Global Congress, will be held at the Oman Convention & Exhibition Centre in Muscat, Oman, from November 9 – 12, 2020.

Besides the association headquarter in Paris, France, which also serves as the European Office, UFI is operating regional offices in Hong Kong, China (for Asia-Pacific), Dubai, UAE (for Middle East-Africa), and Bogota, Colombia (for Latin America) in addition to presences in Brussels, Belgium (through the EEIA) and Shanghai, China (UFI China Service Centre).


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