Will ‘COVID 19’ exit create more opportunities for exhibitions in tier two cities in India
Rajkumar Agrawal of Indore Infoline shares his thoughts on the opportunities in tier 2 cities
“Manish Dhanda of SS Exhibits suggests process design of 3 Level Safety and further brain storming, Sahil Nyharkar of Media Exhibitors wants more detailed discussion on the topic. Prashant Margaj of EXHICON is ready with more support at Messe Global Venues and Sanyal Desai of Radicaal suggests a dedicated Web Meeting on the topic”.
TFT will take the matter up and shall soon organize a ‘Web Conference’ to brainstorm and create a ready reckoner for Organisng Safe Exhibitions post Covid 19.
Opportunity for Small Shows post Covid 19 lockdown
Post Covid the whole world will see a big change in everything that they have been doing and wish to do, and so will be the exhibitions. If we try to explore India, the Companies will initially avoid to participate in exhibitions and visitors’ footfalls in big shows in Metro cities will be biggest hit. Government may not allow or have more stringent health measures at big shows to be organised with big gathering of visitors.
Economy will be near collapse in Metro cities due to many reasons and it will be very difficult to hold any show for the next one year or at least till December this year.
Now what to do next? Rural economy will bring back the country on the revival path. Agriculture sector may be the most performing sector in the country.
The potential for Small shows may be 1000-2000 sq mts. of nett area. More importantly, these shows will be better organised in tier-2 or Tier 3 cities with limited and controlled visitors with safety norms laid down by authorities.
Why not we should prepare ourself to organise shows in Tier-2/3 cities post covid. There can be many shows opportunities in these cities.
If we consider 50 prospective Tier-2/3 cities in India. Like Pune Indore, Bhopal, Ludhiana, Jalandhar, Amritsar, Chandigarh, Vadodara, Vashi, Nasik, Aurangabad, Nagpur, Kanpur, Lukhnow, Allahabad, Jamshedpur, Raipur, Bhilai, Bilaspur, Vijaywada, Coimbatore, Mangalore, Kochi, Ahmedabad, Gurgaon, Faridabad, Noida and many more cities. If we plan shows on 30+ sectors in these cities then there is an opportunity to organise 1500 shows in these cities.
If each show is approx. 50 Lakhs size on average then Rs.750 cr. business can be generated from these cities alone thru exhibitions. Many be more than this.
Big organisers from Metro cities can work out these shows on pan India with the support of local small organisers to manage the show.
This is the time to act proactively to beat the recession in exhibitions industry for next one year. Opportunity waiting for everyone to enchash.
The analysis is that of the author himself and TFT may not necessarily endorse the same.