Deutsche Messe AG and SingEx Exhibitions this week signed a partnership agreement to host the inaugural Industrial Transformation Asia Pacific (ITAP) tradeshow and conference in Singapore – the first event of its kind in the region.
The event will form part of the Hannover Messe brand, the world’s leading tradeshow for industrial technology, and will take place from 16-18 October 2018 at the Singapore EXPO Convention and Exhibition Centre.
With a focus on the fourth industrial revolution (Industry 4.0) and advanced manufacturing, the event will address the needs of several industry sectors—including aerospace, automotive and biomedical sciences. It is expected to attract more than 150 exhibiting companies and 5,000 visitors, as well as 500 conference participants.
Deutsche Messe AG senior vice president, Marc Siemering, said: “We are pleased to launch a Hannover Messe event in Singapore that is tailored to the needs of the fast-growing Asia Pacific market.
“Industrial Transformation Asia Pacific presents not only cutting-edge Industry 4.0 products, technologies and services, but also provides numerous opportunities for knowledge and technology transfer. Visitors from all over the region will find at one time and place all the tools and information they need to be competitive in today’s rapidly changing industrial landscape.”
SingEx Holdings CEO, Aloysius Arlando, said the event will embrace an ‘experiential ConfEx format’ to showcase how advanced manufacturing is transforming production and logistics.
“In addition to the tradeshow and conference, participants benefit from a curated selection of workshops, open-session learning, networking events, and thematic zones that present innovative solutions, new knowledge and best practices in fields such as design, engineering, operations, production, and smart supply chains,” he explained.
Earlier this month, the Singapore Tourism Board signed a Memorandum of Understanding with Deutsche Messe to hold Industrial Transformation Asia Pacific in Singapore for the next three years.
In line with the Committee on the Future Economy’s vision of developing Singapore to become a globally-competitive manufacturing hub, the event has garnered support from Singapore government agencies including the Singapore Economic Development Board, International Enterprise Singapore, SPRING Singapore, and the Agency for Science, Technology and Research.
Singapore Economic Development Board assistant managing director, Lim Kok Kiang, said: “We are pleased to partner with Deutsche Messe and SingEx to launch this new industrial event in Singapore. It will bring together leading manufacturers and technology providers to co-innovate and showcase the latest advanced manufacturing solutions.
“Deutsche Messe’s decision to introduce the Hannover Messe brand in Singapore is testament to our reputation as a hub for high-value manufacturing with deep engineering and innovation capabilities. We look forward to the event and the role that it will play in increasing the vibrancy of the industrial ecosystem in Singapore and the region.”
Main image: SingEx’s Aloysius Arlando and Deutsche Messe’s Marc Siemering (centre) with key government and industry stakeholders