India's Pioneer Media on TradeFairs


Sphere Travelmedia & Exhibitions announced its 74th & 75th edition of India International Travel Mart this July between 11 – 13 July at Chennai Trade Centre, Nandambakkam and at Bangalore at the KTPOP Trade Centre from the 18 – 20 July 2014.

With this year’s edition of ‘IITM’ in Chennai & Bangalore, Sphere Travelmedia & Exhibitions completes fifteen years of providing the travel industry and discerning buyers from the travel – trade and corporate sector an opportunity to do business. With organizations and tourism boards from over 15 Indian states, ‘India International Travel Mart’ will showcase a variety of destinations from different spheres such as pilgrimages, adventures, culture & heritage, beaches, hills and many more.

The event will have over 300 participants from over 15 countries and over 20 Indian states. The participants include Travel agents & Tour Operators, DMC, Hotels & Resorts, National Tourist Organizations, Cruises, Airlines, Online Travel Portals etc.

Some of the International participants who are participating this year include Tourism Authority of Thailand and delegation, Dubai Tourism & delegation, Tourism Malaysia, Switzerland Tourism, Egypt Tourism, Maldives, Nepal, Bhutan and many others, Speaking on the occasion, Sanjay Hakhu, Director, Sphere TravelMedia said, “India in spite of the present business environment is fast emerging as one of the most interesting and productive countries for the travel trade industry both for leisure and business travel. A combination of factors is responsible for the growth and demand of travel trends from India. The visitor profile is on a B2B & B2C format like and will have over 15000 visitors over three days”. The India International Travel Mart has been widely accepted as an ideal ‘marketing opportunity’ and ‘excellent backdrop’ to enhance the participant’s ‘brand-equity’ in the eyes of the discerning end consumer and the travel-trade.

Sphere Travelmedia & Exhibitions Pvt. Ltd., is India’s leading Travelmedia companies with established brands for the Indian travel and tourism industry such as ‘India International Travel Mart’ – India’s premier Travel and Tourism Exhibition and ‘Outbound Travel Roadshow’ – India’s only Multi – Destination Buyer – Seller Meet & ‘Business Travel & Meetings Expo’ – The Corporate Travel, Incentive and Conference Exhibition’.

IITM – India’s premier Exhibition that showcases of travel, tourism, hospitality, leisure and other related industries. It is aimed at bringing the Industry, face-to-face with the travel trade, Corporate Buyer and the end-customer with the requisite purchasing power. ‘India International Travel Mart’, India’s premier travel and tourism Exhibition brand established in 1998 by ‘Sphere Travelmedia & Exhibitions’ is held at the country’s major markets of Mumbai, Bangalore, Chennai, Hyderabad, Pune, Gurgaon, Cochin, and now in Kolkata.

Tourism Studies and Trends indicate that the year 2014 – 15 will see more than 18 million dollar spending tourists embanking on overseas travel and with the advent of low cost international airfares, holiday packages that are available on monthly instalments payable over a period of time, International Travel is no longer a luxury. Rohit Hangal added “With the present ongoing recession International Arrivals in India has dropped and ‘India International Travel Mart’ provides the right impetus to the Indian domestic tourism industry. The participants from the states of Karnataka, Kerala, Puducherry, Andhra Pradesh, Rajasthan, Maharashtra, Punjab, Gujarat, Himachal Pradesh, and many more destinations will be seen aggressively marketing their products”.

  1. This year Thailand & Sri Lanka are the Partner Countries at the event.
  2. Malaysia & Dubai are the Feature Countries for the event.
  3. Bhutan, Egypt & Switzerland are the Focus Countries for the event.
  4. From India Gujarat & Rajasthan are the ‘Partner States’ while Puducherry, Andhra Pradesh, Himachal Pradesh, Karnataka and Maharashtra will be the ‘Feature Destinations’ at the event.
  5. Tamil Nadu is the Host State for the event. Other states being represented include Kerala, Tamil Nadu, Delhi, Assam, West Bengal, and many more. More than 150 hotels and resorts are participating from all over India, making it one of the most diverse range of hospitality products in the country on display.
  6. Travel exclusively on Rail Based packages through IRCTC.
  7. Diverse Tourism segments on display such as Pilgrimage Travel, Adventure, Cultural pursuits, shopping tours, etc.

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