COVID-19: Analysis and Countermeasures for Exhibition Industry in Asia
A detailed report will be posted soon with full coverage on the Asia Web Conference
Key takeaways from the Web-Conference organised by TradeFairTimes on 10th of April 2020
No. of Registrations:282 Registrations
Attended by: 188 Attendees from 15 Countries
Moderated by:
Mr. Ravinder Sethi, CMD – R E Rogers
Panelists:
Mr Michael Duck, EVP – Informa Markets in Asia
Mr. Michael Kruppe, GM – SNIEC, China
Mr. Alun Jones, MD – Business Events Partnerships – Malaysia
Mr. Tanapan Sangaroon, Deputy Director- Deptt. of International Trade Promotion – Thailand
Mr. Francis Freidman, President Time & Place Strategies, Inc. – New York – USA
Highlights:
Mr. M Q Syed, Editor In Chief – TradeFairTimes, began the conference by introducing the Moderator and Panelists
The moderator asked panelists to share their initial experience when the news of COVID-19 and lockdown broke-out
The panelists went on to share current scenario of the countries they are situated/located in
Panelists presented the steps taken by respective countries/governments to help survive the pandemic.
The Panelists also shared current developments in respective countries for the survival of jobless as well as affected individuals.
Views and ideas were shared for sustenance and precautionary functioning of Exhibition Market in India
Key Points | Major Take Away(s):
Latest Development pertaining to COVID-19 for Asian Economy.
Paradigm shift of Exhibitions from Physical (person-to-person) to Digital.
Virtual Exhibitions being the way-forward.
Countermeasures for the exhibition sector were discussed.
International Panelists shared insights on the situation in Asia at large and the after effects on the Exhibition Sector.
A sample Masterclass was also presented by Richard Ershik (TFT Editorial Team member from USA) who gave a detailed presentation on sales, acquisition and retention of Exhibitors.
Association office bearers from IEIA, UFI, MACEOS, SACEOS, MATRADE, IAEE, Index, IESA, DITP (Thailand) and Association of Indian Exhibition Organisers (AIEO) also attended the Web Conference.
Possible Reasons for non-attendance of the other pre-registered attendees:
IEIA EC organised another Web Conference just before TFT which worked against this conference. This should have been avoided as EXHICON is an IEIA Ordinary member. Further, the same got a bit delayed to conclude.
Back-to-back conferences of IEIA and TFT (each taking upto approx. 2 hrs)
Most pre-registered Indian attendees were perhaps exhausted by then and couldn’t join the TFT Web Conference.